One thing I noticed when looking at the different music magazines at the news-stand was that the music magazine titles were all very unique to their specific music genres within the magazines. Furthermore, it was noticeable that the two main locations of the titles on the magazines were either on the top left hand corner of the magazines or the top centre of the magazines. The majority of titles were displayed in a very large and bold way making the titles extremely noticeable and eye catchy. In further detail, almost all of the magazine front covers are content full meaning they have very few empty spaces on the front cover. Also, with regards to cover lines and images, it was clear that most of the magazine front covers contained an average of eight cover lines with one main enlarged image placed at the centre of the magazine. Moreover, as you can see in the images, the most popular magazines are placed at the front of the news-stand hence allowing shoppers to visualise the full font covers of the popular magazine,whilst, on the other hand, the less popular magazines are placed at the back of the news-stand meaning shoppers can only only see the titles, mastheads and teasers of the less popular magazines.
Magazine Distribution Methods:
- Sale or Return: The distributor gives a set number of magazines to outlets (e.g. 20), if less than what is given out sells (e.g. 15), the remaining magazines (e.g. 5) will be returned.
- Online Publishing: This consists of E-Zines which look like magazines but can be accessed on the internet. Also, this consists of online magazine subscriptions as well as subscribing to iPad and Kindle versions of a magazine, hence meaning the physical copy is replaced. Furthermore, it includes magazine advertisements on social networking sites such as Facebook and Twitter.
- Direct Distribution: This is when the magazines are given out for free to all members of the target audience.
- Postal Subscription: This is when people pay to receive weekly or monthly magazines posted to their house. This has been a very effective distribution method as it saves people's time due to the fact that they do not have to leave their houses and most people prefer to stay at home.
You have made some useful observations about the newsstand and about how the design of the magazines lends itself to display on the newsstand. For the task on distribution, you should have applied this to one of your case study magazines. Vanessa
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